CfC Life is now Liberty Life Assurance Kenya Limited, effective 28th October, 2014. A new Logo, a new name, but the same spirit of knowledge at work. In 2011, Liberty Holdings limited became the strategic investor in CfC Life and Heritage Insurance with the listings of Liberty Holdings Kenya (then CfC Insurance Holdings), owning about 56.8%. The Liberty Group has a presence in 16 African countries. In order to leverage on the brand equity, skills, expertise and to take advantage of collaborations, it is important that the business operate under one identity.